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News Feature

Business Green Blog has reported the growing role of environmental projects in firms' marketing efforts was again highlighted last week after a new survey found that half of UK marketing and PR professionals believe a company's green credentials are important to customers.

Read on...

Archived News

Make it green and keep them keen	24/1/2008
The Guardian's Caitlin Fitzsimmons this week reported, consumers are becoming more environmentally aware and demand the same from their brands, which means a new role for marketers.

Defra study reveals divided consumer attitudes	23/1/2008
According to BusinessGreen.Com, government departments and businesses urged to use research to ensure green marketing messages reach receptive audience.

Why green marketing is about more than green ads	22/1/2008
Business Green reports, Green adverts may be all the rage, but they need to be part of a genuinely green marketing campaign, argues Keith Jones of marketing data firm Acxiom.

Environment Agency launches new tool to help reduce	23/10/2007
A new online tool that will help construction companies plan carbon-wise projects and reduce...

News Analysis: Greenwash brands risk reputation	15/10/2007
Complaints over companies' environmental claims have spurred the ASA to take action, writes Gemma Charles...

Industry 'skirting' green issues says Lib Dem Baker	15/10/2007
LONDON - Green DM tactics such as printing mail on recycled paper is 'skirting around the edges' of the DM industry's obligation to improve...

Being Green a Marketing 'Must,' Says UK Study	15/10/2007
Fifty percent of marketing and PR management believe that an organization's green credentials are important to customers...

Green marketing special report: Green products gleam	15/10/2007
Marketing products as green can significantly enhance a company's profits, but there are some simple traps to avoid...

Will green marketing save the planet?	15/10/2007
Money & Management reported the idea of green marketing is that there is a sizeable market segment of green consumers who are willing to pay a little more for environmentally friendly products from environmentally friendly companies...

Marketing execs commit to green agenda	12/10/2007
Business Green Blog has reported that the growing role of environmental projects in firms' marketing efforts was again highlighted last week after...

Silverdell kids go green in carbonfreelife initiative	1/9/2007
Silverdell Plc, winner of Construction New's Asbestos Removal Specialist Contractor Award 2006 has demonstrated its commitment to cutting carbon emissions...

You don't have to get 'well-oiled'!	2/8/2007
Multi-disciplined waste management company, the AWM Group have joined ventures with Glasgow based Hitech Environmental to launch their solution to...

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